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Flat, not per-seat. A household pays one number with simple ward-count bands. An institution configures a bundle and watches the real figure move as it builds — never a 'contact sales' wall.
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Read it on a hoarding. The public price page is one number, plain enough to fit on a billboard. The what's-included matrix uses honest checkmarks, and a greyed item says why it is greyed.
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Notice before a change. If the price ever changes, the notice period is published policy, not a quiet email the morning of. No introductory rate that silently steps up later.
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Pay once for a thing. If the membership covers something you already buy à la carte, the overlap is credited — never billed twice for the same surface.